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Learn from trailblazing experts.
© Northwestern Medill School of Journalism, Media, Integrated Marketing Communications
Master the art and science of marketing.
The peerless quality of a Northwestern education, with the expertise and opportunities it creates, can now fit into your life on a schedule that works with yours.
Embrace this chance. It will change your life.
Your greatest opportunity is within reach. Fill out the form today.
Customize your studies to fit your goals.
Choose 10 electives in your 13-course program and immediately apply the knowledge you gain in class to your working life. From a foundation in research, finances and the IMC strategic process, you’ll branch out into consumer insight, innovation, digital analytics, law and ethics, shopper marketing and beyond.
The live online experience: excellent by design.
We understand the unique demands you face in balancing personal, professional and educational responsibilities. In our live online format, you have the flexibility of completing your coursework online and the option to attend immersive short courses, so your program is strengthened by the best traits of both worlds.
Broaden your perspective. Learn in new places.
Upon completion of the IMC program’s core courses, you will be eligible to study for a week with Medill faculty in Chicago, Evanston, San Francisco, London, Santiago or various cities in Asia. In doing so, you will experience the art and science of marketing through the lens of new cultures, which will deepen your understanding of diverse consumers and marketplaces.
As a Medill student, you’ll study with the innovators who lead the field they teach: leaders who produce cutting-edge research and develop groundbreaking solutions to complex challenges.
By learning from these industry trailblazers and thought leaders, you will join the next generation of marketing experts whose careers are defined by success.
Financial Aid Is Available
Evaluating how to pay for your graduate education is an important part of your consideration process. Financial aid is available for those who qualify. We will be happy to put you in touch with a financial aid advisor who can answer your questions.
Master Integrated Marketing Communications
*Our ideal candidate has at least 3 years of professional experience.
By submitting this form, I agree to provide the contact information listed above for the purpose of receiving communication regarding educational programs and opportunities, and to be contacted by Northwestern University and Everspring, its authorized representative.
The Master of Science in Integrated Marketing Communications Professional Program
At Northwestern, you will expand your authority as a marketing professional, thanks to our faculty’s unparalleled leadership and your enriching new relationships and connections. You will enhance your expertise and develop your network, customizing your experience in a flexible, live online program. You will excel through coursework and opportunities that surpass your expectations and redefine your future.
Our faculty will open doors for you as their expertise becomes yours and Medill’s IMC connections become your lifelong network.
You'll be guided by these CMOs, SVPs and top leaders for brands known worldwide. In addition to their experience, scholarship and deep expertise, they bring their industry connections to their work with you.
It’s not just what we know. It’s who we know.
With unparalleled quality, a Medill education sets you apart and puts you ahead.
We continually update our curriculum to adapt to the rapidly changing marketing communications marketplace, so you will always be on top of the latest innovations in the field.
"The IMC network is vast. It's helped me tremendously to build a strong cohort of marketing professionals to lean on for career advancement opportunities. It also provides a shared knowledge base for tackling difficult marketing problems in my day-to-day role."
—Asim Ahmed (IMC18)
Marketing Manager, American Medical Association
Build your brand
Claim your place in Northwestern’s storied history and rise to new heights.
1st
IMC master’s program in the U.S.
#10
National University1
18K
Medill alumni
100+
Years of Medill excellence
Sources
1. Retrieved on March 10, 2023 from usnews.com/best-colleges/rankings/national-universities
Northwestern University reserves the right to change without notice any statement in this application or instructions concerning, but not limited to, rules, policies, tuition, fees, curricula and courses. Northwestern University does not discriminate or permit discrimination by any member of its community against any individual on the basis of race, color, religion, national origin, sex, sexual orientation, parental status, marital status, age, disability, citizenship or veteran status in matters of admission, employment, housing, or services or in the educational programs or activities it operates. Harassment, whether verbal, physical, or visual, that is based on any of these characteristics is a form of discrimination. This includes harassing conduct affecting tangible job benefits, interfering unreasonably with an individual's academic or work performance, or creating what a reasonable person would sense is an intimidating, hostile or offensive environment. While Northwestern University is committed to the principles of free inquiry and free expression, discrimination and harassment identified in this policy are neither legally protected expression nor the proper exercise of academic freedom. For advice or assistance regarding this policy, see the Office of the Provost's website. ©2023 Northwestern University. All rights reserved.
Northwestern University has engaged Everspring, a leading provider of education and technology services, to support select aspects of program delivery.