How to get ahead in marketing - from wherever you are
Strategic focus on career growth
© Northwestern Medill School of Journalism, Media, Integrated Marketing Communications
Find out how to make the most of your career.
Because the IMC Professional program frames marketing in the larger context of business without getting distracted from the core skills that create marketing success, students often leverage their coursework for promotions before completing the program.
Financial Aid Is Available
Get the IMC Professional program guide
*This program is for marketers with three or more years of professional experience.
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Master integrated marketing communications with the Medill IMC Professional program online
Take your marketing career to the next level–all the way to the C-suite–with the IMC Professional program at top-ranked Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications.1
See immediate results in your current role while you build the skills, knowledge and network to advance in this unique master’s degree program for professional marketers with our live online format, with opportunities to participate in person through adding optional immersive courses to your elective choices.
IMC Professional program faculty and their connections can open career doors for you. So can your classmates and members of the Medill alumni network, who are strategic marketing and communications leaders at world-class companies, including these:
It’s not just what we know. It’s who we know.
“There's no other program, at least from my knowledge, that is like this. Integrated marketing is the future of our industry. And the fact that Medill has already been 50 steps ahead and has said, ‘Hey, this is the future, and we are going to help you get there,’ I think speaks volumes. They are the best of the best.”
Kelly Gallagher (IMC ‘22)
Vice President, Ketchum
Claim your place in Northwestern’s storied history and rise to new heights.
#9
National University1
18K
Medill alumni
102
Years of Medill excellence
1 Retrieved on June 14, 2023, from usnews.com/best-colleges/rankings/national-universities
2 Retrieved on June 14, 2023, from northwestern.edu/careers/resources/post-graduate-masters-survey-data.html Data filters for major: “integ marketing communications” and “IMC-Professional Master’s Prgm”
Northwestern University reserves the right to change without notice any statement in this application or instructions concerning, but not limited to, rules, policies, tuition, fees, curricula and courses. Northwestern University does not discriminate or permit discrimination by any member of its community against any individual on the basis of race, color, religion, national origin, sex, sexual orientation, parental status, marital status, age, disability, citizenship or veteran status in matters of admission, employment, housing, or services or in the educational programs or activities it operates. Harassment, whether verbal, physical, or visual, that is based on any of these characteristics is a form of discrimination. This includes harassing conduct affecting tangible job benefits, interfering unreasonably with an individual's academic or work performance, or creating what a reasonable person would sense is an intimidating, hostile or offensive environment. While Northwestern University is committed to the principles of free inquiry and free expression, discrimination and harassment identified in this policy are neither legally protected expression nor the proper exercise of academic freedom. For advice or assistance regarding this policy, see the Office of the Provost's website. ©2023 Northwestern University. All rights reserved.
“I love the consulting work that I've done, the professors and the classmates that I've met—the caliber of students has been very high. But ultimately, what I wanted all of that to do was make me the most confident and effective marketer that I possibly could be, and it did. I've been promoted twice since I started the program.”
Layth Yehyawi (IMC ‘23 candidate)
Global Social Media Manager, Gallagher
Marketing innovation happens here
Accomplished researchers and marketing leaders with experience in everything from startups to Fortune 500 companies are your instructors.
Medill faculty keep a keen eye on the future of marketing and regularly update the IMC master’s curriculum to encompass evolving market conditions, emerging trends and new technologies. The IMC Professional program extends this expertise to students through the ability to complete your program from wherever they call home.
Design your future
Craft your career with the help of Medill’s powerful network and expert faculty. Recently updated course offerings reflect important marketing leadership topics for today and the future, including foundational finance, strategy and research skills.
Design your strategic marketing and communications expertise with the flexibility of 10 elective credits on topics ranging from Culture and Inclusion in Marketing to Strategic Creativity and Managing Digital Products and Technologies. Just 3 of the 13 credits needed for graduation are core requirements.
You can also adjust the pace of this part-time master's in integrated marketing communications program to fit your needs. Graduate in as little as two years in this part-time program with optional in-person experiences.
We understand the demands you face in balancing personal, professional and educational responsibilities. The IMC Professional program lets you design your own journey. Take classes online with our live online format, with opportunities to participate in person through adding optional immersive courses held in great cities worldwide.
Learn online, gain a community
Broaden your perspective Learn in new places
Held in leading global cities, each five-day immersive course offers a full academic credit, and you may participate in the immersive courses after you’ve completed the three core classes.
During five days of intensive learning centered on real-world projects, you’ll have exclusive opportunities to work and socialize with accomplished alumni, your expert instructors and your classmates.
91% of recent graduates surveyed were employed within six months of earning their degrees.
2
If you're wondering how to pay for your graduate education, a financial aid adviser can discuss options with you.
© Northwestern Medill School of Journalism, Media, Integrated Marketing Communications
Sources
1. Retrieved on November 1, 2023, from usnews.com/best-colleges/rankings/national-universities
Northwestern University reserves the right to change without notice any statement in this application or instructions concerning, but not limited to, rules, policies, tuition, fees, curricula and courses. Northwestern University does not discriminate or permit discrimination by any member of its community against any individual on the basis of race, color, religion, national origin, sex, sexual orientation, parental status, marital status, age, disability, citizenship or veteran status in matters of admission, employment, housing, or services or in the educational programs or activities it operates. Harassment, whether verbal, physical, or visual, that is based on any of these characteristics is a form of discrimination. This includes harassing conduct affecting tangible job benefits, interfering unreasonably with an individual's academic or work performance, or creating what a reasonable person would sense is an intimidating, hostile or offensive environment. While Northwestern University is committed to the principles of free inquiry and free expression, discrimination and harassment identified in this policy are neither legally protected expression nor the proper exercise of academic freedom. For advice or assistance regarding this policy, see the Office of the Provost's website. ©2023 Northwestern University. All rights reserved.
Northwestern University has engaged Everspring, a leading provider of education and technology services, to support select aspects of program delivery.
